Design prototype, phase 4, the council pitch · not a live product · back to the prototype index →
WhatToSee For councils & BIDs
See it live in Colchester
For local councils & BIDs

Give your town a digital kiosk.

A shopping centre has a kiosk to help you find everything inside it. WhatToSee gives your whole town one, on everyone's phone, no physical touchscreens required.

Talk to us about your town →
How it works

QR is the distribution. The map is the product.

No app to install. Someone scans a code, the town's map, search and directory opens on their own phone.

QR scanned
Find / search
Map
Choose
GO
Directions
Discover more
Works everywhere in town

One QR network, the whole town centre

High Street
Station
Car parks
Attractions
Shopping centres
Food & drink
Events
Facilities
Why it matters

Built for residents and visitors, not just tourists

Discovery

Resident & visitor discovery

Genuinely useful to someone who's lived there 20 years, not just a first-time visitor.

Visibility

Local business visibility

Every business is on the map, not just the ones who could afford a directory listing.

Wayfinding

Town-centre wayfinding

Parking, toilets, transport and accessibility, findable in seconds, not a paper map.

Engagement

Measurable engagement

Real, honestly-labelled intent data, not vague footfall counters.

Demo · illustrative data
What the aggregate picture could look like

Colchester, illustrative 30-day snapshot

Example numbers only, shown to demonstrate the kind of picture this produces once a town is live, not real measured data yet.

2,418
QR sessions
7,840
Searches
4,120
Place views
1,260
Direction requests
Search intent
Results shown
Place viewed
GO / direction request

Kept accurate on purpose: a direction request shows someone asked to be guided somewhere. It does not prove a physical visit. We report the funnel honestly rather than overclaiming footfall.

See it working in Colchester first

Open the live Colchester map →

The pilot town. The same system, ready to point at yours.